Poltronova

In the world of furniture design, certain names stand out as pioneers, reshaping the way we think about interior spaces. Poltronova is one such name, synonymous with avant-garde design, creativity, and a relentless pursuit of innovation.

Poltronova was born in the early 1960s, during a time of great cultural and artistic upheaval. Italy was at the epicentre of a design revolution, with its designers pushing the boundaries of traditional aesthetics and functionality. In this landscape, Poltronova emerged as a trailblazing brand, defying conventions and giving life to ground-breaking ideas.

At the heart of Poltronova's inception was the legendary designer, Ettore Sottsass. Sottsass was a visionary whose work transcended the realm of furniture design. He was an architect, industrial designer, and a member of the Memphis Group, a collective of designers and artists known for their radical and postmodern design sensibilities. Sottsass's influence on Poltronova's design philosophy was profound and enduring.

Poltronova's design philosophy can be summed up in one word: innovation. The brand sought to challenge preconceived notions about furniture, embracing bold and unconventional shapes, materials, and colours. This commitment to innovation was perfectly embodied in Ettore Sottsass's designs for Poltronova.

One of Sottsass's most iconic creations was the "Superonda" sofa, a striking piece characterized by its sinuous and undulating form. This design not only defied the straight lines and rigid structures of traditional furniture but also encouraged users to engage with it in new and imaginative ways. 

Poltronova was more than just a furniture brand; it was a cultural movement. The pieces created by Sottsass and other designers associated with the brand challenged societal norms, provoking thought and conversation. They were not merely functional objects; they were pieces of art that transformed living spaces into canvases for self-expression.

While Poltronova's heyday was in the 1960s and 70s, the brand's legacy continues to inspire designers and aficionados today. Many of its iconic pieces, including the Superonda sofa and the "Gli Scacchi" coffee table, remain highly sought after by collectors worldwide.

Poltronova and its visionary designer, Ettore Sottsass, left an indelible mark on the world of furniture design. Their commitment to innovation and their willingness to challenge the status quo continue to resonate with those who appreciate the intersection of art and functionality in design. Poltronova reminds us that furniture can be more than just a place to sit or a table to set things on—it can be a work of art that enriches our lives and sparks our imaginations.